We have seen so many business pitches on Shark Tank, that have seen impressive growth after securing a deal with the Sharks. But what about those businesses that could not crack a deal at the show?
Today, in the post, we are talking about Atlas Monroe, a vegan fried chicken company with a great business idea that unfortunately could not get the deal from the Sharks, but it is still doing well with its product line and business.
Is Atlas Monroe still in business? What revenue have they generated this year? Here’s every Atlas Monroe shark tank update you need to know about this booming fried chicken brand.
Atlas Monroe Shark Tank Update
Atlas Monroe came out as unique one-of-a-kind business ideas on Shark Tank. Atlas Monroe appeared in Shark Tank Season 11, Episode 2 in the year 2019 with their vegan fried chicken brand.
Deborah and Jonathan Torres, the couple who runs Atlas Monroe pitched their business for $500,000 for a 10% equity in their company. When Sharks tasted their food they could not guess that it was not chicken but organic chicken meat.
The taste and innovative approach for vegan eaters impressed Sharks. At first Mark Cuban offered $500,000 for a 30% equity in the company to which the founders declined.
Then after discussing with other Shark, Mark Cuban and Rohan Oza came up with a combined offer to buy the whole company for $1 million with a 10% of profits for the Torres family.
This made the episode quite intense. Deborah and Jonathan declined the offer as they did not want to give up the ownership of their company.
What Happened To Atlas Monroe After Shark Tank?
The journey for Atlas Monroe post Shark Taqnk appearance was incredibly good. Their online sales were shooting high and they were sold out of stock.
In 2020, the sales boosted up to $1 million, and the next year in 2021 the sales doubled to $2 million.
The founder, Deborah Torres took up social media and thanked everyone for their support. She also promised to increase production so that all the orders are fulfilled on time.
Not just that, with various media interviews, Deborah Torres shared that she is grateful for the attention her business is receiving after Shark Tank, but at the same time also disappointed with how her pitch was edited on the show.
She said that the judges were aware of the real potential of her business and that’s why she did not accept the offered amount of $1 million in exchange for the whole company. She knew her business would do way better than this and eventually, it did.
In fact, Atlas Monroe is now the largest vegan fried chicken manufacturer in the world. The couple behind the business, Deborah and Jonathan Torres constantly work towards the expansion of their business with every possible effort towards customer satisfaction.
Is Atlas Monroe Still In Business?
Yes, Atlas Monroe is actively in business. The business is doing quite well in terms of sales. Atlas Monroe is available at several restaurant chains worldwide. The annual closing for the year made by Atlas Monroe is somewhere around $5 million.
The production was increased, and innovations in their products were introduced resulting in increased sales. Looking at the sales multiplying every year, it could be assumed that Atlas Monroe’s net worth in 2024 is between $7- $8 million.
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Conclusion
In the end, we can say, that potential businesses never go out of sales. Just like Atlas Monroe, who started with a fresh approach to come up with vegan fried chicken and soon captured the world with their idea. Now it’s the leading vegan fried chicken brand in the world.
